Websites & booking requests for gyms and fitness studios

Running a gym or fitness studio means you are on the floor, not at the desk. You are coaching a class, spotting a lift, or onboarding a new member when the phone rings — and that ring is usually someone deciding whether to join you or the studio down the road. Miss it, and they rarely call back. They fill out the next form.

Website covers up to five pages in English and French, a mobile-first design, an enquiry form, hosting, maintenance and security updates, a monthly activity summary, a human point of contact and up to 30 minutes of small content updates each month. It is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Extra pages are $150 each and further languages are quoted separately.

The real problem for gyms & fitness studios

The fitness business has a leak at both ends: leads that never convert, and members who quietly cancel. The numbers are blunt about it.

• Most gyms convert fewer than 10% of their leads into members. That means around 90% of the people who called, messaged or walked in never join — and a large share of that is simply timing and follow-up, not a bad lead.
• Over 60% of gym inquiries arrive during peak hours, exactly when your desk is slammed or unstaffed and your trainers are coaching. The phone rings out while you are mid-session.
• Roughly 1 in 3 members cancel every year. Industry retention sits near 66% to 71% annually, and about half of new members quit within their first six months — most within the first 90 days.

Put together, that is a studio working hard to fill the top of the funnel while leads leak out the side and members leak out the bottom. You do not fix that by answering the phone faster — there is only one of you. You fix it with systems that answer, book, remind and follow up automatically.

Optional phone and AI answering

For your gym, an optional phone or AI workflow can cover class times, drop-in and trial rates, membership options, what to bring and parking. Front Desk, the bilingual AI add-on, is +$149/month with 150 minutes included, then $0.45/min, plus $10/month for the number; languages, escalation rules and booking connections are agreed and tested before launch.

Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.

Online booking requests

People research gyms at night and on weekends. Website + Bookings, at $0 down and $279/month or $2,200 to build and $169/month for care, helps organize class, trial and consultation requests and follow-ups; your team confirms availability. Live calendar booking and automated reminders are options scoped and tested for your specific tools.

That matters because momentum is everything in fitness sales. The easier it is to lock in a first class or a free trial right now, the more of those 90% of "lost" leads actually walk through your door. No phone tag, no waiting until Monday, no leaving the desk.

Cut no-shows with automatic reminders

Empty mats are lost revenue, and in a class-based studio a no-show can mean a spot that someone on the waitlist would have taken. No-show rates in fitness commonly run 10% to 30%, and most of those are simply people who forgot.

Automated reminders fix the forgetting. Your members get a text (and email) before class — and texts are read at close to a 98% open rate, far higher than email. Studios that add reminders routinely see no-shows drop by 20% to 40%. Better attendance is not just tidier scheduling: members who show up at least twice a week are about 50% less likely to cancel, so reminders quietly protect your retention too.

More 5-star Google reviews, on autopilot

Before anyone tries your gym, they check your reviews. The data is one-sided: 97% of consumers read reviews for local businesses, 71% use Google to do it, and 85% say they are more likely to use a business after reading positive reviews. More than two-thirds now expect at least a 4-star rating before they will even consider you.

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Follow-up lives in Website + Bookings, and messaging usage is quoted separately. Further reading: how to get more Google reviews

Automate follow-ups and win back lapsed members

The cheapest member to sign is the one you already had. Automation does the chasing your team does not have time for:

• Lead follow-up: someone enquired but did not book? They get a friendly, automatic nudge sequence instead of being forgotten — turning "not now" into "okay, I'm in."
• Win-backs: a member's attendance drops off or their pass expires, and they automatically get a check-in or a comeback offer before they cancel for good.
• Onboarding: new members get a warm welcome series that gets them into class early, the single biggest predictor of whether they stay past 90 days.

Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs. Further reading: how to automate your small business

What's included and what it costs

These are our prices within an agreed scope: Website at $0 down and $179/month, or $1,500 to build and $99/month for care. Front Desk, the AI add-on, is +$149/month with 150 minutes included, then $0.45/min.

Your proposal sets out the selected features, costs and next steps for your business.

Why ADV/MVMT