Websites & booking requests for hair salons

Running a hair and beauty salon means your hands are literally full. You are mid-foil, your stylists are mid-cut, and the phone is ringing. Nobody can stop a colour service to answer it, so the call goes to voicemail, and most callers do not leave one. They just book somewhere else. That is the quiet leak in almost every salon: not a lack of demand, but a front desk that cannot be in two places at once.

Website covers up to five pages in English and French, a mobile-first design, an enquiry form, hosting, maintenance and security updates, a monthly activity summary, a human point of contact and up to 30 minutes of small content updates each month. It is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Extra pages are $150 each and further languages are quoted separately.

The real problem for hair & beauty salons

A busy salon loses bookings in a handful of predictable ways, and they all happen while you are doing your actual job:

• Calls ring out during service. You cannot wash, cut, colour or wax and pick up the phone at the same time. Every new client who hits voicemail is a booking that may never happen.
• Clients want to book after hours. Around 46-50% of salon bookings happen outside normal business hours, in the evening, early morning or on weekends, when nobody is at the desk to answer.
• No-shows wreck the schedule. A missed appointment is an empty chair you cannot refill on short notice. Beauty businesses lose an estimated $15,000 a year on average to no-shows and last-minute cancellations.
• Regulars slip away. A client who does not rebook on the way out is easy to lose. Without a nudge, they drift to whoever reminded them first.
• Reviews never get asked for. Your best clients would happily leave five stars, but in the rush of the day nobody asks, so your Google profile stays thin while competitors stack up reviews.

None of this is a staffing failure. It is the math of a few pairs of hands, a full appointment book, and a phone that rings whenever it wants.

Optional phone and AI answering

Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.

Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page. Further reading: the real cost of missed calls

Online booking requests

Plenty of clients would rather book a cut or colour from their couch at 11pm than call during the day. With online booking, they can, choosing the service, the stylist and a time that actually has an opening, without anyone lifting a finger at the salon. That matters because first-time clients who book online tend to come back for a second visit far more often than walk-ins, so a smooth booking flow does not just fill today, it builds your regulars.

Website + Bookings adds booking requests on your real availability, a customer contact list, owner alerts by email and text and a follow-up workspace. It is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested for your own tools before they are included.

Cut no-shows with automatic reminders

Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs.

If a client does need to move, the reminder makes it easy to reschedule instead of ghosting, so that slot can be refilled rather than wasted.

More 5-star Google reviews, on autopilot

Reviews decide who walks in. 97% of consumers read online reviews for local businesses, and in beauty the bar is high: most people skip a salon rated below four stars, and recency matters, with the majority of consumers trusting only reviews from the last few months. The problem is not that your clients dislike you. It is that nobody asks them at the right moment.

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Follow-up lives in Website + Bookings, and messaging usage is quoted separately. Further reading: how to get more Google reviews

Automate follow-ups and win-backs

Your proposal sets out the selected features, costs and next steps for your business.

• Rebooking nudges remind regulars when they are due for their next cut or colour, so six-week clients do not become six-month clients.
• Win-back messages reach out to clients who have not been in for a while with a friendly reason to return.
• Missed-call text-back texts anyone whose call slips through, so they can reply and book with you instead of dialing the next salon.

Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs. Further reading: how to automate your small business

What's included and what it costs

Everything is done for you, with real, flat pricing and no surprises. Pick the pieces you need, or take the bundle and get the whole stack.

Why ADV/MVMT