Websites & booking requests for plumbers

You're elbow-deep under a vanity, propane torch in hand, and the phone rings. You can't take it. By the time you've wiped your hands, the caller with a flooded laundry room has already moved to the next plumber on Google. That call could have been a $750–$1,200 emergency job, and the start of a customer worth thousands over the years. It's gone, and you never even knew it came in.

Website covers up to five pages in English and French, a mobile-first design, an enquiry form, hosting, maintenance and security updates, a monthly activity summary, a human point of contact and up to 30 minutes of small content updates each month. It is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Extra pages are $150 each and further languages are quoted separately.

The problem: the calls you can't pick up are the ones worth the most

Plumbing demand doesn't keep office hours. Roughly 62% of plumbing calls land outside regular business hours — nights, weekends, holidays — exactly when a homeowner is panicking about water on the floor and willing to pay a premium to make it stop. Emergency calls typically bring in two to three times a standard service call, often $750 to $1,200 each.

The trouble is you're either asleep, on another job, or already on the line. Industry data shows home-services businesses miss around 1 in 4 inbound calls, and on a busy day with the whole crew on site, plumbers can miss far more. And missed plumbing calls almost never come back:

• ~85% of callers won't leave a voicemail — and fewer than 3% who hit a voicemail box actually leave a message.
• Most simply call the next plumber in the search results, the one who picked up.
• 78% of customers buy from whoever responds first, so the fastest answer usually wins the job — not the cheapest quote.

Hiring a full-time receptionist to cover nights and weekends isn't realistic for most shops. A traditional answering service just takes a message, which a panicking homeowner won't wait around for. You need something that actually answers, qualifies, and books — around the clock.

Optional phone and AI answering

Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.

Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page. Further reading: AI receptionist vs. answering service · the real cost of missed calls

Online booking requests

Website + Bookings adds booking requests on your real availability, a customer contact list, owner alerts by email and text and a follow-up workspace. It is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested for your own tools before they are included.

Cut no-shows with automatic reminders

Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs.

More 5-star Google reviews, on autopilot

When a homeowner is choosing a plumber for an emergency, your reviews close the deal before you ever speak. 81% of consumers read reviews on Google, and 31% will only use a business rated 4.5 stars or higher. Yet most happy customers never think to leave a review, while the occasional unhappy one always does.

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Follow-up lives in Website + Bookings, and messaging usage is quoted separately.

Automate follow-ups and win back the jobs you quoted

Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs. Further reading: how to automate your small business

What's included and what it costs

Website is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Website + Bookings is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk, our bilingual AI receptionist, is an add-on at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number; it requires one of the two website tiers. We agree the scope and timeline before payment. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.

Your proposal sets out the selected features, costs and next steps for your business.

Why plumbers choose ADV/MVMT