Websites & booking requests for med spas
Key takeaways
- Med spa clients book high-value treatments and they shop around — 63% compare two to five med spas before they choose. A missed call or slow reply sends them to the next clinic.
- Website + Bookings adds booking requests on your real availability, a customer contact list, owner alerts by email and text and a follow-up workspace. It is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested for your own tools before they are included.
- No-shows are pure lost revenue at a $164 average ticket. Automated reminders can cut no-shows by up to 38%.
- Website is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Website + Bookings is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk, our bilingual AI receptionist, is an add-on at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number; it requires one of the two website tiers. We agree the scope and timeline before payment. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.
Website covers up to five pages in English and French, a mobile-first design, an enquiry form, hosting, maintenance and security updates, a monthly activity summary, a human point of contact and up to 30 minutes of small content updates each month. It is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Extra pages are $150 each and further languages are quoted separately.
The real problem for med spas
Med spa demand is booming — the global medical spa market is estimated at roughly $23 billion in 2025 and growing around 13% a year, with North America holding the largest share. Med spas are the fastest-growing category in beauty and wellness, with locations expanding about 15% in a single year. That growth brings competition, and it brings a flood of inquiries your front desk has to catch.
Here is where med spas leak revenue:
- Buyers shop around. 63% of people compare between two and five med spas before deciding. The first clinic to answer and book often takes the client.
- Inquiries arrive after hours. Roughly half of med spa bookings happen outside open hours, but the average med spa still books only about 11% of appointments online — while top performers book around 31%. Every after-hours call that hits voicemail is a booking handed to a competitor.
- No-shows hurt at a high ticket. With a $164 average ticket and the highest no-show rate of any beauty-and-wellness category, one empty chair a day is real money gone.
- Reputation decides the sale. For treatments where trust and safety matter, reviews are the deciding factor — and incorrect or missing info turns clients away.
None of this is a staffing failure. It is the math of one front desk, a fully booked treatment room, and clients who expect an instant, on-brand response at any hour.
Optional phone and AI answering
Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.
Online booking requests
Website + Bookings adds booking requests on your real availability, a customer contact list, owner alerts by email and text and a follow-up workspace. It is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested for your own tools before they are included.
Cut costly no-shows with automated reminders
Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs.
More 5-star Google reviews, on autopilot
A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Follow-up lives in Website + Bookings, and messaging usage is quoted separately.
Automate follow-ups and win back lost clients
Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs. Further reading: how to automate your small business
What's included and what it costs
These are our prices within an agreed scope: Website at $0 down and $179/month, or $1,500 to build and $99/month for care. Front Desk, the AI add-on, is +$149/month with 150 minutes included, then $0.45/min.
| Tier | Price (CAD) | What is included |
|---|---|---|
| Website | $0 down · $179/month, or $1,500 build · $99/month care | Up to 5 pages in English and French, mobile-first design, enquiry form, hosting, maintenance, a monthly activity summary and up to 30 minutes of content updates each month. |
| Website + Bookings | $0 down · $279/month, or $2,200 build · $169/month care | Everything in Website, plus booking requests on your real availability, a customer contact list, owner alerts, a follow-up workspace and up to 60 minutes of updates each month. |
| Front Desk (add-on, pilot pricing) | +$149/month, 150 minutes included, then $0.45/min; business number $10/month | A bilingual AI receptionist on your business number: answering, messages, booking requests, call summaries and text follow-up. Requires Website or Website + Bookings. |
Your proposal sets out the selected features, costs and next steps for your business.
Why ADV/MVMT
Frequently asked questions
How much does an AI receptionist and booking system for a med spa cost?
Front Desk is our bilingual AI receptionist add-on, on pilot pricing at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. It answers on your business number, takes messages and booking requests, sends you call summaries and follows up by text. It requires the Website or Website + Bookings tier, you set a spending cap with us, and usage is reported to you every month. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.
How long does setup take?
We agree a realistic launch schedule after reviewing your needs and receiving your content. You get a preview and a focused revision round before approval. On Pay as you go there is nothing to pay up front; on Build + Care it is 50% to start and 50% before launch. Front Desk setup and any calendar connections are tested before they go live.
Does it integrate with my booking software?
Share the booking, calendar or business tools you currently use. We check whether the required connection is supported and what access or provider fees it needs before quoting it. Until a connection is agreed and tested, booking requests are confirmed by you rather than written straight into a live calendar.
Is the service bilingual in English and French?
English and French are included on every tier, on the website and in Front Desk. An additional language beyond English and French is quoted separately, and translation of documents you supply is not included. Everything agreed is written into your proposal and tested before launch.
Will the AI receptionist sound robotic to my clients?
Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.
Can it handle after-hours inquiries and bookings?
Website + Bookings adds booking requests on your real availability, a customer contact list, owner alerts by email and text and a follow-up workspace. It is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested for your own tools before they are included.
Sources
- Zenoti — Salon, Spa & Medspa Benchmarks 2025 ($164 average ticket, 5% no-show rate, 11% vs 31% online booking, 97% want mobile booking, 15% location growth)
- Boulevard — 2025 Aesthetics Consumer Survey (63% compare two to five med spas; 55% deterred by incorrect info)
- Mangomint — Med Spa Booking Statistics (21.89% booked online; 22.25% cancellation rate)
- Mordor Intelligence — Medical Spa Market Size & Growth (market size, CAGR, North America share)
- Prospyr — How Automated Reminders Reduce No-Shows (up to 38% reduction; 98% SMS open rate)
- PMC — Pragmatic Randomized Study of Text Message Reminders to Reduce Missed Clinic Visits
PUT IT INTO PRACTICE
A website that does your business justice.
Thoughtful design, easier enquiries and someone who keeps it running. From $0 down and $179 a month, or $1,500 to build and $99 a month for care.
Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.