Websites & booking requests for roofers

When a homeowner walks outside after a hailstorm and spots missing shingles, they grab their phone and start calling roofers. The first one who answers and books an inspection usually wins the job. If your phone rings through to voicemail because you're on a roof, on another call, or it's 8 p.m. on a Saturday, that lead is gone — and a $10,000 job goes to the competitor who picked up.

This page is for roofing owners who are tired of leaking leads. Here's the problem in plain numbers, and the done-for-you system that plugs it.

The problem for roofers: leads don't wait

Roofing has a brutal combination: high job value, spiky storm-driven demand, and a crew that's physically up on roofs all day. Across home services, roughly one in four to one in three inbound calls goes unanswered, and roofing sits right in that range at about 25–35% missed. Then a storm hits and call volume jumps 300–500% in the first 48–72 hours. Those are exactly the days your phone is busiest and your crew is most slammed.

The caller behavior makes it worse. About 85% of homeowners who don't reach a live person won't leave a voicemail — they just call the next roofer on the list. And about 78% of customers go with the first contractor who responds. Within roughly 72 hours of a storm, most homeowners who will file an insurance claim have already chosen their roofer. Miss the call, miss the window, miss the job.

On top of that, 30–40% of roofing calls land after hours or on weekends — often in the evening when people get home, climb up to look, and spot the damage. No matter how good your office is, a daytime-only front desk can't catch a 9 p.m. storm call.

Optional phone and AI answering

An optional phone or AI workflow can collect the address and useful details about leaks, missing shingles or storm damage, then pass a visit request to your team. You define which requests need an urgent response. Front Desk, the bilingual AI add-on, is +$149/month with 150 minutes included, then $0.45/min, plus $10/month for the business number; it requires one of the two website tiers.

Front Desk is our bilingual AI receptionist add-on. On pilot pricing it is +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number, and it requires the Website or Website + Bookings tier. Before launch we review your call volume, languages, existing number and escalation rules, agree a spending cap and test the workflow with you. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page. Further reading: the real cost of missed calls

Online booking requests

Website + Bookings adds booking requests on your real availability, a customer contact list, owner alerts by email and text and a follow-up workspace. It is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Requests are confirmed by you rather than by software, and calendar connections or automated reminders are agreed and tested for your own tools before they are included.

Cut no-shows on inspections with reminders

A booked inspection that no-shows is a wasted truck roll and a wasted slot during your busiest week. Automated text and email reminders go out before each appointment, with a one-tap option to confirm or reschedule. Fewer empty driveways, more inspections that actually turn into signed jobs, and a crew that isn't burning fuel on appointments that evaporated.

More 5-star Google reviews

A review-request workflow can make it easier to ask customers for honest feedback after completed work. Requests should be offered consistently, without filtering people by satisfaction or promising a particular rating. Follow-up lives in Website + Bookings, and messaging usage is quoted separately.

Automate quote follow-ups and storm win-backs

Start with a clear next step for each enquiry. Website + Bookings organizes contacts, booking requests and follow-ups at $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk adds bilingual AI answering at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number. Deeper integrations are scoped after we review your tools, permissions and provider costs. Further reading: how to automate your small business

What's included and pricing

One vendor, the whole stack, set up for you — no software to wire together and no team to manage. Here's the real pricing:

Website is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Website + Bookings is $0 down and $279/month on a 12-month term, or $2,200 to build and $169/month for care. Front Desk, our bilingual AI receptionist, is an add-on at +$149/month with 150 minutes included, $0.45/min after that and a $10/month business number; it requires one of the two website tiers. We agree the scope and timeline before payment. Pay as you go is a 12-month term, then month to month; with Build + Care, the care plan is month to month with 30 days’ notice. CAD, taxes extra. Full terms on the pricing page.

Why ADV/MVMT

Website covers up to five pages in English and French, a mobile-first design, an enquiry form, hosting, maintenance and security updates, a monthly activity summary, a human point of contact and up to 30 minutes of small content updates each month. It is $0 down and $179/month on a 12-month term, or $1,500 to build and $99/month for care. Extra pages are $150 each and further languages are quoted separately.